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Hi, I'm Arve Overland. Welcome to my profile!

Arve Overland's Bio:

Arve Overland has been on the leading edge of digital marketing since the mid-nineties and have been equally fascinated with and engaged in strategy, creativity and technology. In my current position as partner at ID.mngmnt (idmanagement.no), a management consulting firm, my focus is to develop our customer and market insight into profitable digital strategies with a solid performance measurement and governance plan. Some of my resent digital strategy projects include: - Analyze online market opportunities for for B2B and B2C brands - Analyze and measure the relationship between online engagement and sales - Set up lead and sales generating strategies - Optimize sales, positioning, value propositions and brand loyalty through big data analysis - Set up and measure content marketing strategies for complex sales cycles - Measure ROI to optimize media spend through online and traditional media channels I have also initiated and built digital development hub in Warsaw, Poland in the past two years for H+K Strategies Europe. In January 2014 I published the book: Always On: Digital Strategy in a Big Data World it is available on Amazon at http://amzn.to/1dYDdcY. In addtion to posting regularly here on LinkedIn I publish my thoughts and comments on Twitter @ArveOverland and on my blog at http://www.arveoverland.com/?page_id=3371 Specialties: Digital strategy, online market analysis, creative direction, branding, sales, marketing, entrepreneur, mHealth, social media, mobile marketing, application development, user experience design

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Arve Overland's Interests & Activities:

Management consulting, digital strategy, digital governance, marketing strategy, customer intelligence, marketing, implementation, performance measurement. English premier league, Spurs, football, guitars, music, fishing

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